Lesson 2: Finding Your Customer

We need to figure out what makes your customer want to seek you out. Let's break down the who, what, and why to be able to target your customer and keep them coming back.

Who is your ideal customer, anyway? Describe him/her in as much detail as you can. What does he/she like to do in their free time? What do they value? How much disposable income does he/she have? Are they a sale shopper? Do they follow influencer trends? What are their pain points? Really get in their head!