Lesson 4: All In A Name

This is where we think through how to become a sticky brand. This is your first impression, make it count!

When you think of brands you love, any brands, what do they have in common? Does their name tell you a story before you even know anything about them?

What do you want your brand to stand for? Consider everything you worked through in the last 3 projects and now list out every single word you want your brand to be associated with.
Just make it one big idea brain-dump.

Now take that list and highlight the things that makes sense together. What 5 things are most important for you to convey via your brand name?

Think about what makes your brand unique. How about a tag line or motto? Can you develop a color story? Have you done your research on name usage and availability for domains and handles?