Here, is where the sparks leading to the magic happen!

Thinking through how you want to reach your customers and how often is how you'll structure this plan. It's equally as important to think through what platforms you want to focus on.

Bottom line, you have to have a strategy and you have to be consistent.

It may take time to find what fits, feels comfortable and works. This is where you’ll think about how to sell all the beautiful products you’ll be carrying. Will you create a time of the essence vibe or focus on styling and product info? These are not mutually exclusive but you should work through plans on a seasonal, monthly, weekly, and daily basis. Will you have graphics created? How often will you run sales? How are you planning to reach your customers with your marketing tactics? Thinking through how you want to reach your customers and how often is how you'll structure this plan. It's equally as important to think through what platforms you want to focus on.