You have to offer value. Let's dig deeper into the impact your brand will have and how we'll get there. What is your mission? What do you want to stand for? Why should people shop with you? Are you focused on creating a sense of community? How about individuality? Is it a one size fits all model or catered to the individual? How will this be done? Are you hosting informational classes for direct learning? What about seminars from industry experts? How will you educate your customer? What will the structure of these events, videos, or photos look like?

Don't forget that as you dream bigger and open yourself up to new ideas, you have to keep your ideals, values, and execution in line with your brand.